Shock-proof G-SHOCK watches quickly became the embodiment of robustness, innovation and multifunctionality. Finally, it is no longer necessary to remove the wristwatch when skating or riding a BMX bike.

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Falls and impacts – they are not a problem for G-SHOCK. On a daily basis, playing sports or in case of extreme loads when using outdoors - G-SHOCK watches have been, for almost 35 years, truly versatile and reliable companions in any situation. Currently, G-SHOCK has gained the privilege of being used by men who do not accept any limits.